WhipDash

7/1/2025

A comprehensive live/event sales dashboard SaaS product designed for e-commerce stores. WhipDash provides real-time insights into store performance with beautiful, responsive dashboards. Currently optimized for Shopify stores with plans for platform-agnostic expansion.

Project Overview

WhipDash is a modern, high-performance sales dashboard that enables e-commerce businesses to monitor their store performance in real-time during live events, sales, or regular operations. Built with Next.js 15 and React 19, it offers a seamless experience for tracking orders, revenue, and key metrics.

Current Features (Alpha)

📊 Real-time Sales Tracking

• Live Order Updates: Real-time order data from Shopify stores
• Auto-refresh: Live data updates every 30 seconds during active sessions
• Webhook Integration: Real-time updates via Shopify webhooks
• Session Management: Intelligent webhook registration and cleanup

🎯 Analytics & Insights

• Order Analytics: Detailed financial breakdowns and totals
• Revenue Tracking: Real-time revenue calculations and trends
• Performance Metrics: Key performance indicators and insights
• Historical Data: Order history and trend analysis

🎨 User Experience

• Modern UI: Beautiful, responsive design with dark/light mode
• Mobile Friendly: Optimized for all devices and screen sizes
• High Performance: Built with Next.js 15 and React 19
• Type Safe: Full TypeScript implementation for reliability

⚙️ Technical Features

• Platform Integration: Currently Shopify, designed for platform-agnostic expansion
• API Management: Robust Shopify API integration with error handling
• Environment Configuration: Flexible configuration for different deployment scenarios
• Security: Secure API key management and webhook handling

Technical Stack

• Frontend: Next.js 15 with React 19 and TypeScript
• Styling: Tailwind CSS for responsive, modern design
• API Integration: Shopify Admin API with webhook support
• Database: Supabase for data storage and real-time features
• Testing: Jest and Testing Library for comprehensive test coverage
• CI/CD: GitHub Actions with automated deployment pipelines
• Deployment: Vercel-optimized with multi-platform support
• Code Quality: ESLint, Prettier, and comprehensive linting

Development & Quality Assurance

🧪 Testing Strategy

• Unit Tests: Component and utility testing with Jest
• Integration Tests: API endpoint testing and Shopify integration
• API Mocking: Comprehensive mocking for development and testing
• Accessibility Testing: Automated accessibility checks in CI/CD
• Code Coverage: Maintained test coverage with codecov integration

🔧 Development Workflow

• TypeScript: Full type safety throughout the application
• ESLint: Code quality enforcement with Next.js configuration
• Prettier: Automated code formatting
• Conventional Commits: Structured commit messages for better project history
• GitHub Actions: Automated CI/CD pipeline with multiple workflows

📦 Deployment & Infrastructure

• Multi-Platform Support: Vercel, Netlify, Railway, DigitalOcean, Docker
• Environment Management: Flexible configuration for different environments
• Health Checks: API health monitoring and status endpoints
• Performance Monitoring: Bundle analysis and performance optimization

Business Model & Strategy

🚀 SaaS Product Vision

• Open Source Core: Base functionality available as open source
• Premium Hosted Version: Additional features and hosted solution
• Platform Expansion: Shopify-first, with plans for other e-commerce platforms
• Enterprise Features: Advanced analytics and team collaboration tools

📈 Market Positioning

• Live Event Focus: Optimized for flash sales, live events, and real-time monitoring
• E-commerce Specialized: Built specifically for online retail needs
• Performance Critical: High-performance architecture for real-time data
• User Experience: Modern, intuitive interface for non-technical users

Development Roadmap

Phase 1: Shopify Optimization (Current - Alpha)

• Core dashboard functionality
• Real-time order tracking
• Basic analytics and reporting
• Shopify webhook integration
• Mobile-responsive design

Phase 2: Platform Expansion (Beta - September 2025)

• Platform-agnostic architecture
• Additional e-commerce platform support
• Enhanced analytics and reporting
• Advanced customization options
• Performance optimizations

Phase 3: SaaS Launch (Post-Beta)

• Premium hosted version
• Enterprise features
• Team collaboration tools
• Advanced integrations
• White-label solutions

Technical Architecture

🏗️ Project Structure

whipdash/
├── src/
│   ├── app/                # Next.js 13+ App Router
│   │   ├── api/           # API routes and endpoints
│   │   ├── globals.css    # Global styles
│   │   ├── layout.tsx     # Root layout
│   │   └── page.tsx       # Home page
│   ├── components/        # React components
│   │   ├── ui/           # shadcn/ui components
│   │   └── [components]  # Custom dashboard components
│   ├── lib/              # Utility libraries
│   │   ├── shopify.ts    # Shopify API client
│   │   └── utils.ts      # Helper utilities
│   └── types/            # TypeScript type definitions

🔌 API Integration

• Shopify Admin API: Order data retrieval and management
• Webhook System: Real-time updates with automatic registration/cleanup
• Error Handling: Robust error handling and fallback mechanisms
• Rate Limiting: Intelligent API rate limiting and optimization

Competitive Advantages

🎯 Technical Excellence

• Modern Stack: Latest Next.js and React versions for optimal performance
• Type Safety: Full TypeScript implementation for reliability
• Real-time Capabilities: Webhook-based real-time updates
• Scalable Architecture: Designed for platform expansion

💼 Business Focus

• E-commerce Specialized: Built specifically for online retail needs
• Live Event Optimized: Perfect for flash sales and live events
• User Experience: Intuitive design for non-technical users
• Performance Critical: High-performance for real-time monitoring

This project demonstrates advanced full-stack development skills, SaaS product development experience, and the ability to create professional, scalable applications for specific business domains. It showcases expertise in modern web technologies, API integration, and product strategy.